Find Your Perfect Pricing

Event description

Pricing is one of the most powerful levers in business—studies show even a 1% price increase can boost profits by 11%. Yet many companies rely on outdated “cost-plus” methods without fully analyzing their strategy.

In this interactive workshop, we’ll explore the history and psychology of pricing, identify 12 key drivers that impact price, and walk through how to evaluate your own pricing model with financial analysis. You’ll learn practical strategies that can be applied to both product- and service-based sales to optimize pricing for greater profitability.

Please have available your current pricing, cost of goods sold, and relevant financial information to reference during hands-on exercises. A detailed handout summarizing pricing models and drivers will also be provided.

Presented by: Melissa Miranda

Melissa Miranda is a Certified Public Accountant and the owner of Step By Step Accounting, a Woodard Top 50Accounting Practice. Step By Step is a fully cloud based, teaching-oriented accounting and advisory firm. Melissa’s mission is to help business owners understand their finances and have peace of mind. She speaks about how businesses can be even more successful by covering cash flow planning, pricing strategies, and business financial foundations. She is a Level 2 QuickBooks ProAdvisor and, with her team, provides outsourced accounting and Fractional Controller services to clients in the Midwest.