Social Media on a Shoe String: Paid Search with Google

Event description

In this 80-minute webinar, designed specifically for small business owners and entrepreneurs, you'll discover how to effectively use Google Ads to enhance your online presence and attract potential customers. We'll cover the essentials of setting up and managing paid search campaigns, providing you with the tools and knowledge to create ads that resonate with your target audience and convert clicks into sales.

Key Topics Covered:

• Introduction to Google: Understand the fundamentals of Google, including how it works and why it's crucial for small businesses.
• Budgeting and Bidding Strategies: Get tips on how to set a budget that aligns with your business goals and understand the different bidding strategies available.
• Monitoring and Optimizing Campaigns: Discover how to track your campaign’s performance using key metrics, and learn techniques to optimize your ads for better results.

By the end of this webinar, you'll be equipped with practical knowledge and actionable insights to launch and manage successful Google campaigns that can drive measurable growth for your small business. Whether you're new to paid search or looking to refine your existing strategy, this session will provide valuable guidance to help you maximize your advertising investment.

Faculty: Kim Beer, Midnight Productions. Kim is a national speaker and advocate for entrepreneurship and small business marketing. She has been an entrepreneur for over 25 years, soon to celebrate her 20th year as president of the small business marketing firm Midnight Productions, Inc. Kim's mission is to inspire and educate entrepreneurs to create results-oriented marketing tactics that will carry their business to the next level. Her seminars on marketing are honest, enlightening and packed with great action steps and technical instruction. 

Please connect at least 5 minutes in advance to be sure you have a good connection. The webinar starts promptly at 9:00 AM and concludes by 10:20 AM.