Branding 101 - Webinar via Zoom

Event description

Join the UTSA SBDC and Brandary for an enlightening session on crafting a successful branding plan. This comprehensive workshop will delve into the fundamentals of marketing, exploring the roles of sales, marketing, and advertising in building your brand.

Gain clarity on how to make sense of key financial metrics, including budget allocation, offer evaluation, and segmentation by revenue, industry, and category. You'll also learn to navigate important concepts like cost to acquire, cost of acquisition, and customer lifetime value.

The session will guide you through the process of creating and sticking to an effective marketing plan. Focus on setting a clear vision and goals, such as revenue targets, margins, cost per lead, and customer lifetime value.

Additionally, you'll discover how to set SMARTER goals to ensure your marketing strategy is both actionable and measurable. Presented by Brandary, this workshop offers valuable insights and practical strategies to refine your branding approach and drive your business toward greater success.