Facebook & Instagram - Selling With Ads and Shop

Event description

Join us for a comprehensive workshop on mastering Meta Ads and Meta Shop, tailored for small businesses aiming to enhance their digital presence on Facebook and Instagram. Led by Dan Reed, Marketing & Program Manager at SCORE Maine, this session will split its focus between creating effective Meta Ads to boost sales and leveraging Meta Shop for e-commerce success. 

We'll start by exploring various ad formats and the Meta Ads Manager, followed by strategies for identifying and targeting your ideal audience. Equally, we'll dive into setting up and optimizing your Meta Shop, discussing best practices for product listings, linking ads to your shop, and driving conversions. You'll learn how to craft ads that capture attention and seamlessly integrate with your Meta Shop to boost sales. 

We'll wrap up with a Q&A session to address your specific challenges, ensuring you are equipped to maximize your ad campaigns and your Meta Shop’s potential.