Protecting Your Business with Trademarks

Event description

Strong trademarks (TMs) can help customers find your business, protect your brand, and serve as your unique identifier. A trademark can be any word, name, and/or symbol. In this session, the USPTO will share concrete strategies you need to know to avoid the distraction and expense of trademark-related mistakes.

Highlights:

• Difference between TM, SM, and ®
• Importance of selecting a strong trademark
• Importance of conducting a clearance searching before filing
• Fundamentals of the federal trademark application requirements
• How to find free and reduced-price legal services 

This presentation is for business owners and individuals interested in learning more about trademarks.