Sept 19: Resolve to Grow Your Sales in 2025 - Sales Management and Execution
Date and time
-
Host organization
Fairfield County SCORE Chapter
Type of event
Resource Partner event
Event description
Business owners need to develop an approach on how to generate revenue from new or existing customers. This session will be focused on sales execution and closing the sale. Sales execution requires an on-going consistent process to facilitate the opportunity of closing new business based on your marketing plan and sales strategy.
This session will cover the following sales process items:
• Elevator Pitch / Unique proposition your business offers vs competition
• Prospecting activity -- Defined Customer Profile
• Qualifying in first meetings -- probing to find need and budget limits
• Trial Closing
• Handling Objections / issues
• Negotiations
• Closing the deal
• Reference Selling / Google Reviews
Presenter: Robert Bel Bruno
Bob Bel Bruno began his career selling copiers door to door in NYC, then moved up to selling PCs and larger computers to Wall Street banks. He was VP, National Sales Manager for TV Guide Networks, and recently was the VP, Ad Sales for AMC Networks, where his team billed more than $250M in ad revenue and he personally negotiated $80M+ in deals. Bob founded Sales Advisor LLC, which focuses on helping small business owners revamp and implement proven sales processes and best practices.
Register