Marketing Research - How to find business opportunities for your company in the public and private sectors - Webinar via Zoom

Event description

Join us for an insightful webinar designed to help you navigate business opportunities by conducting effective research and leveraging marketing and sales strategies. Instructed by the team from the Business and Entrepreneurship Department and the Small, Minority, and Women-Owned Business Enterprise (SMWBE) Program, this session will equip you with the tools to enhance your business's presence and impact.

Agenda:

1. Responding to Requests for Proposals (RFPs) and Quotes
   • Overview of RFPs, IFBs, RFQs, and Quotes
   • Best practices for crafting competitive responses
2. Sales Research Techniques
   • How to identify and connect with core decision-makers
   • Methods for effective outreach and engagement
3. Economic Impact of Minority Suppliers
   • Understanding the role of minority suppliers in the economy
   • Contributions to local communities and national impact
4. Leveraging Local Resources and Partnerships
   • Strategies for utilizing local resources effectively
   • Building and maintaining valuable partnerships
5. Developing and Implementing Successful Programs
   • Key elements for creating impactful programs
   • Basic steps for program development and implementation
6. Engaging Stakeholders Effectively
   • Techniques for identifying and communicating with stakeholders
   • Building strong, productive relationships
7. Alternative Strategies for Policy Limitations
   • Solutions for when policies restrict SMWBE considerations
   • Adapting strategies for internal implementation
8. Educating and Supporting SMWBE Participation
   • Methods for educating and engaging SMWBE businesses
   • Developing programs for sustained involvement and success

Instructed by: The Business and Entrepreneurship Department and the Small, Minority, and Women-Owned Business Enterprise (SMWBE) Program, including the Disadvantaged Business Enterprise (DBE) Liaison/Title VI Coordinator, with the UTSA Small Business Development Center (SBDC).