Reputation Management - The Importance of Google Reviews - Webinar via Zoom

Event description

Join the UTSA SBDC for this workshop with Morris E White III, Digital Marketing Consultant, RevLocal. 

In today's digital age, managing your reputation has become crucial for maintaining a positive brand image and fostering customer trust. This in-person training session will delve into the significance of online reviews and provide actionable strategies for effectively managing and responding to them.

Agenda:

1. Understanding Reputation Management
   • Definition and importance
   • Impact on business success
2. The Role of Online Reviews
   • How reviews influence customer perception
   • Statistics and trends
3. Types of Reviews
   • Positive, negative, and neutral reviews
   • Sources and platforms
4. Effective Review Response Strategies
   • Crafting professional and empathetic responses
   • Addressing both positive and negative feedback
5. Monitoring Your Online Reputation
   • Tools and techniques for tracking reviews
   • Setting up alerts and notifications
6. Leveraging Positive Reviews
   • Showcasing testimonials and case studies
   • Integrating reviews into marketing strategies
7. Handling Negative Reviews
   • Strategies for resolution and conflict management
   • Avoiding common pitfalls
8. Creating a Reputation Management Plan
   • Developing a comprehensive strategy
   • Establishing guidelines and assigning responsibilities