Paid Ads Strategies to Save Your Business - IN-PERSON ONLY TRAINING

Event description

This is a no-cost event! Registration is encouraged as seating is limited. 

This is an IN-PERSON WORKSHOP ONLY. The workshop will be held at the UTSA Downtown Campus, Durango Building, Room 2.316. 

Unlock the potential of paid advertising with strategies designed to maximize your business's return on investment. Join the UTSA Small Business Development Center (SBDC) and a digital marketing expert from RevLocal for an in-person training session. Discover how to effectively utilize paid ads to enhance your business's visibility and drive growth.

Agenda:

1. Introduction to Paid Advertising
   • Overview of paid ad options (e.g., Google Ads, social media ads)
   • Benefits and goals of paid advertising
2. Developing a Paid Ads Strategy
   • Defining objectives and target audiences
   • Crafting effective ad campaigns
3. Choosing the Right Ad Platforms
   • Comparing platforms (Google Ads, Facebook, LinkedIn, etc.)
   • Selecting the best fit for your business needs
4. Creating Compelling Ad Content
   • Best practices for ad copy and visuals
   • Techniques for engaging your audience
5. Budgeting and Bidding Strategies
   • Setting a budget and managing ad spend
   • Understanding bidding options and strategies
6. Tracking and Measuring Ad Performance
   • Key metrics and tools for monitoring success
   • Analyzing performance data to optimize campaigns
7. Adjusting and Improving Ad Campaigns
   • Techniques for refining and improving your ads
   • Responding to performance insights and feedback
8. Q&A Session
   • Addressing your specific questions about paid advertising
   • Personalized advice and strategies