Getting A Website Started For Your Small Business Webinar

Event description

Your website is your most important sales tool. Buyers often vet your business before they ever speak with a salesperson. In fact, they typically complete 80% of the shopping process before contacting you. Just like your sales staff, your website needs to be flawless to build trust and address the questions your customers are asking. Today's customers want to control their buying experience, and your website is where they exercise that control.

In this seminar, you will learn how to design a website that drives more business. We’ll cover planning a site, identifying and appealing to your target customer, encouraging purchases, fostering engagement, and sharing tips and tricks we use every day that you might not yet know.

Outline of the class:

• Why do you need a website?
• Where do you start when creating a site?
• What is your highest return on investment?
• How do you appeal to your target client?
• What content needs to be created to appeal to your target?
• How do you appeal to Google?
• Ways to create engagement on your site.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Sarah Espinosa at 910-672-2683 or sespinos@uncfsu.edu.