How to Leverage Earned Media

Event description

Spread The Word Without Spending Money

For entrepreneurs and small businesses who want to get press that helps grow their business but can’t hire or invest in a publicist at this time. 

A successful entrepreneur who has used earned media effectively will guide you as you learn about building your relationships with content creators, influencers, and journalists, both online and traditional. She will show you how to pitch a brand that sparks interest and has media coming to you. Taking this approach will add perceived value to your brand and expand the possibilities for your business.

Gain the knowledge and resources to:

• Define earned media
• Create a pitch, using a pitch framework
• Describe how to find topics covered by journalists/influencers and how to align your stories to those topics
• Outline how to create a good story and be a good storyteller
• Identify common mistakes to avoid so you can grab the recipient attention

Join us for live Q&A!