Design Thinking for Starting a Business and Understanding Intellectual Property
Date and time
-
Location
Kutztown University
The McFarland Student Union - Presidents Room 180 College Blvd
Kutztown , PA 19530
Organizer
Lorena Bravo
bravo@kutztown.edu
484-646-5937
Host organization
Pennsylvania SBDC
Type of event
Resource Partner event
Event description
Join Katie Kupstas, founder of Innovators Club for Women™, in an engaging and interactive workshop designed to introduce aspiring entrepreneurs to the fundamentals of design thinking and intellectual property (IP) protection.
This hands-on session is ideal for individuals looking to innovate and safeguard their business ideas. During this workshop, participants will dive into the principles of design thinking—a creative approach to problem-solving that emphasizes empathy, ideation, and prototyping.
Through collaborative activities, you’ll work with materials like pipe cleaners to bring your ideas to life and gain practical experience in prototyping. In addition to exploring design thinking, you’ll also learn the basics of IP protection, including trademarks, copyrights, and patents. These essential tools will help you protect your brand, original works, and inventions as you develop your business.
Key Takeaways:
- A solid understanding of the design thinking process and its application in business innovation.
- Hands-on experience creating prototypes and turning ideas into tangible concepts.
- Basic knowledge of trademarks, copyrights, and patents, and how to apply them to your business ideas.
- Enhanced teamwork and communication skills through group activities.
Who Should Attend: This workshop is perfect for entrepreneurs, innovators, and anyone interested in turning their ideas into reality while ensuring they are protected. No prior experience in design thinking or intellectual property is required.
Register