Social Media Toolkit for Small Businesses: Storytelling, Influencers and Insights

Event description

Join Emmy Award-winning former network journalist Brittany Stephens in an engaging and interactive workshop designed to help small businesses amplify their social media presence. With 10 years of experience in storytelling and a proven track record as a content creator, Brittany will guide you through the essential steps to craft a compelling brand story and effectively use social media to attract influencers. 

What You’ll Learn:

• Crafting Your Brand Story: Learn how to develop a strong brand message that resonates with your audience. Understand what to include in your profile, from bios to highlights, and how to create an aesthetically pleasing social media presence. Content
• Creation Essentials: Discover the basics of content creation, including tips on using your cellphone for shooting, essential camera, lighting, and editing tips, and strategies to build trust with your audience—whether you’re on camera or not.
• Strategic Posting: Get hands-on with content strategy, scheduling posts, and managing your time effectively. Learn how to create an editorial calendar that aligns with your business goals.
• Influencer Marketing 101: Understand the different types of influencers and how to engage with them to promote your brand. Learn the ins and outs of influencer marketing, including setting goals, budgeting, and building relationships.
• Decoding Social Media Insights: Dive into social media metrics with an interactive session using real-world examples. Brittany will walk you through how to interpret and leverage insights like accounts reached, accounts engaged, audience demographics, and trending audio to refine your strategy.

Who Should Attend: This workshop is ideal for small business owners looking to elevate their social media presence, attract influencers, and gain insights into effective content creation strategies.

About The Speaker - Brittany Stephens is an Emmy Award-winning former network journalist with a decade of experience in storytelling. During her time in the industry, she earned 13 NATAS Mid-Atlantic Emmy Award nominations and was honored with the Pennsylvania Institute of Certified Public Accountants “Truth in Finances” Award. After leaving television, Brittany transitioned into the world of beauty content creation on social media, where she passionately empowers women by sharing her expertise in hair, makeup, style, and self-confidence.