Loyalty Programs for Business

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A customer loyalty program is a system where a business offers rewards and perks to its customers who make frequent purchases. From a business perspective, it is a tactic used to encourage customers to repeatedly buy from your business. 

There are lots of different types of customer loyalty programs, like refer-a-friend programs that offer customers a discount if their friend signs up or makes a purchase, reward points programs, and programs that provide free perks. 

We will explore some of the different types of frequently used programs as well reviewing some of the best loyalty programs out there already that businesses are using and why and how they work.

Presenter Heather Turner is a Granite Region Certified SCORE mentor. She spent twenty years cooking professionally and in 2003 started her own business (with the assistance of a SCORE mentor). She currently teaches social media and marketing for small businesses and mentors and co-mentors in the chapter for marketing and social media for startup businesses and for existing businesses who need some help and guidance in the digital age. She also specializes in working with the hospitality industry for operations, both starting a food business as well as in business.