Create a Strong and Authentic Brand for Your Business

Event description

We'll review GrowthWheel's “Branding Opportunities” Framework. There are 4 areas that form the brand of a business: The visual identity, the physical appearance, the tone of voice, and the company values. Within these 4 areas, the Framework shows some of the items that contribute to express a brand.

A key point we’ll discuss is that branding is many things. It is not just about how the company seems on the outside, i.e. how people look at the company logo or products. A brand is very much about the values and attitudes of the company as well. A believable brand is one that fits the values of the company. Exercises will focus on building your Brand Description, discovering Brand Role Models, considering Labels you want to assign to your brand.