Digital Marketing Refresh for Restaurants and Tourism Businesses

Event description

How can your marketing efforts get the attention of new visitors and out-of-town guests? In this seminar, we’ll help you optimize your digital marketing strategy to convert visitors and tourists into customers.

By the end of the session, you’ll have a plan to maximize the value of free tools, like your Google listing and social media channels, and to confidently invest your limited marketing dollars in paid strategies that work.

This session will cover:

• How to edit your Google listing to help visitors find you
• How to manage your social channels to capture visitors’ interest
• How to optimize your website to bring visitors in your door
• How SEO works and why blogs might give you an extra boost
• When to pay (or not) for digital ads on Google, Facebook, and Instagram

 Presenter: Nick Stevens, ASBTDC Education and Events Specialist

 Presented in cooperation with the Arkansas Hospitality Association