The State of Distribution Sales in 2024

Event description

The ground-level demands of running a small craft beverage production business can quickly monopolize one’s time, but it’s important to step back to assess broader trends in order to chart a course ahead.

In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Craft Beverage Strategic Advisor Julie Rhodes about what’s happening in the world of distribution and how producers should be adjusting their wholesale strategies.

Speaker: Julie Rhodes, Owner of Not Your Hobby Marketing, has over 2 decades of experience on the business side - supplier sales, digital marketing, and distribution management - of the craft beverage industry. Julie provides strategic sales and marketing advice to small- and medium-sized beverage alcohol brands through webinars, whitepapers, digital courses, one on one consulting, and group coaching programs.