Veteran Entrepreneur Business Start Program
Date and time
-
Location
Online
Organizer
Suzanne Cichuniec
scichuniec@fullerton.edu
800-616-7232
Host organization
OCIE Small Business Development Lead Network Center
Type of event
Resource Partner event
Event description
At the completion of the program, eligible participants can apply for a County of Riverside grant of $2,500.
Week 1: Introduction to Business Ownership
- Entrepreneurship
- Feasibility
- Starting a Business
- Business Structures
- Naming Your Business Names
- An Overview of Licensing and Permits
Week 2: Business Planning
- Business Plan Review and Development
- Organization and Management Plan
- Operations Plan
- Marketing Plan
- Financial Statements
Week 3: Market Analysis and Customer Discovery
- Customer Discovery
- Identifying Target Markets
- SWOT Analysis
- Federal Contracting Marketplace
- State and County Contracting Marketplace
- Contracting Programs for Veterans
- An Overview of HUBZones
Week 4: Financial Literacy
- Financial Literacy
- Access to Capital (AmPac)
Week 5: Digital Marketing and Social Media
- What Is Marketing
- Advertising
- Search Engine Optimization (SEO)
- Website
- Customer Journey
- Email Marketing
- Social Media (LinkedIn, Facebook, Instagram, YouTube, Pinterest, TikTok)
Week 6: Legal Considerations
- Veteran Business Ownership an Control
- Limitations on Subcontracting
- Affiliations
- Service-Connected Disability
- Conflicts of Interest
- Ethics in Contracting
- Intellectual Property Trademarks