Build Your Business, Tell Your Story

Event description

Why are some brands so successful? The key is telling a story that touches people’s hearts, resonates and remains top of mind. This webinar, led by an expert marketing consultant, will provide the techniques and strategies to help you reach your audience using a compelling brand narrative. The presenter will show you how you can do this by effectively using both traditional media and emerging technology. 

Topics will include how storytelling helps to build your brand, the different kinds of content and brand stories, making an impact on the audience, tips on creating your own brand story and using your story through a range of media. 

What you will learn:

• Describe why you need to control your brand narrative
• Name the key elements that make up a compelling story
• Identify your own brand’s authentic and unique story 
• Tell your story in a way that makes the audience care
• Test your story to ensure it is being received as intended

Join us for live Q&A!