Marketing Plan 101 - Create Your Roadmap To Success
Date and time
-
Location
Online
Host organization
SCORE Kentuckiana
Type of event
Resource Partner event
Event description
Are you overwhelmed by all the choices for marketing your business? Not sure where your time is best spent? Are you following what everyone else is doing and hope it works for you too?
A well-executed marketing plan will help you:
- Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities and Threat)
- Define your target audience with buyer personas
- Tools you will need to execute on your marketing plan
- Measuring and Optimizing your Marketing Efforts
- Define your brand with proper visuals and messaging
- Learn how to use AI (Artificial Intelligence) tools to build parts of your marketing plan