Building Your Marketing Strategy (WBC 07/17/24 - 08/21/24)

Event description

A house needs a solid foundation. So does your business. This 6-week online course will walk you through the marketing landscape, creating a marketing strategy, overcoming the social media mental block, and keeping your content in order.

Session description:

• Course Overview + Digital Marketing 101 – Here, we’ll go through the expectations of the course and lay a foundation of what digital marketing entails and how it impacts your business.
• Understanding your business + Customers – We’ll talk competitive landscape, unique selling points, and everything target market in this class. Because knowing your audience is KEY in marketing.
• Creating a Product Flow – Every business has an introductory product. In this class, we’ll go through how people move through your business, what your introductory product is, and how to use that flow to set up a messaging hierarchy.
• Content Strategy + Calendar – You know your business. You know your customers. You know your product. Now it’s time to tell people about it. We’ll go through HOW to do that and start to set up an actionable calendar in this class.
• Executing Content – It seems daunting, but with some key tools, it really isn’t. We’ll go through Canva and scheduling platforms in this class to put into motion the content we scheduled out in the previous class.
• Email marketing – This is one of the most overlooked channels in marketing and the cheapest. Let’s tackle it together.

Facilitator: Christina Hunt.