Jul 23: Marketing the One Person Service Business

Event description

Everyone knows successful marketing is the key to success in any small business – fail to do it well and your business will fail sooner or later. However, marketing your business is especially challenging when you are all by yourself and are working 24/7 365 days a year just to keep your customers and clients happy.

How should you manage your time to make sure you are doing only those marketing activities that will ensure your business’ success?

You will learn:

• how much time you should be spending on marketing;
• how to understand your “value proposition” in the marketplace (it often isn’t what you think);
• the “four pillars” of a solo business marketing plan;
• what you SHOULDN’T be doing to market your business; 
• the special challenges of marketing a home-based business; and
• “ubiquity” – the ultimate goal of your marketing efforts.

Prior to the webinar:

• Give thought to how much time you spend on marketing activities.
• Which activities are the most effective?

Presenter: Cliff Ennico

CLIFF ENNICO (www.cliffennico.com), a nationally recognized authority on small business legal and tax issues, is best known as the former host of MONEYHUNT, the PBS television series for entrepreneurs. He is the author of 16 books, including “The Crowdfunding Handbook: Raise Money for Your Small Business or Startup with Equity Funding Portals”, and judges business plan and elevator pitch competitions nationwide. An attorney and small business consultant based in Fairfield, CT, he has launched thousands of businesses in his 44-year career.