Market Research Tips & Techniques

Event description

For small to mid-size businesses, B2B or B2C, offering products or services who require a better understanding of their prospects or customers. 

Topics include the value of understanding your prospects and customers, market research and what it can do for your business, the most effective ways to gather information, and how to use that data to guide your marketing approach. 

Gain the knowledge and resources to: 

• Describe how making assumptions about your prospects and clients can hurt a business 
• Gather information that gives you real understanding of your market (prospects and clients) rather than making assumptions about them 
• Utilize tips on how to test packaging, messaging, product preferences and price 
• Discuss data interpretation basics and how to convert information into action

Join us for live Q&A!