Using Marketing Research to Identify your Consumer Target

Event description

Market research provides critical information about your market and your business landscape. The goal of this workshop is to help you build a target customer profile and understand your business landscape in preparation for building a marketing strategy for your business. Topics covered in this workshop include defining target market, market research and competitor analysis, review of why these three topics are important to your business, learn how to execute market research and determine how to complete a competitor and SWOT analysis.