GROW Nebraska's Women's Business Center: The Power of Storytelling: Emphasizing the human connection between your brand and your customers
Date and time
-
Location
Online
Organizer
Eden Butler
eden@gnwbc.org
402-300-8170
Host organization
GROW Nebraska Women's Business Center
Type of event
Resource Partner event
Event description
One of the most effective — and enjoyable — communication styles is storytelling. Audiences love a good story; they love it even more when they can picture themselves in it. Despite this, many brands focus their marketing communication efforts around themselves: products, services, awards, and all that. Those are all important things to communicate, but brands can easily miss out on conveying the real-world impact they deliver for their customers. At FNBO, we believe in championing the stories of the customers we set out to help every day, in a way that showcases the value of the business relationships we build. Demonstrating these relationships and their real-life impact is a top focus for my team. Learn how you can do the same with your brand.
Key takeaways include:
– Storytelling is effective
– Audiences relate to stories
– Focus on real-world impact
– Championing customer stories
– Demonstrate relationships and impact
Can’t attend? Register anyway and we’ll send you the recording!
More info