Visual identity

Read about the design and use standards for SBA’s official logo.

Discover the typefaces and font pairings acceptable for use in SBA-branded publications.

SBA’s colors were designed to embody the spirit of American entrepreneurship.

Textures can subtly reinforce and extend SBA’s brand while adding visual interest.

Guidance for the sparing use of graphics that can visually represent complex ideas.

Photography may occasionally be used to grab attention or help humanize content.