How To Create a Marketing Plan for Your Small Business

Event description

In this webinar, professional marketing coach and expert Patty Ross will help you create a marketing plan, define your brand, determine your audience and find where to advertise to get a positive return on investment.

A well-executed marketing plan will help you:

• Define your business strengths, weaknesses, opportunities and threats
• Set goals for marketing your business
• Define your target audience
• Create your Unique Selling Proposition based on competitor analysis
• Measure and optimize your marketing efforts
• Define your brand with proper visuals and messaging
• Determine the tools you will need to execute your marketing plan