Self-Assessment Questionaire

In order to conduct a successful marketing program you must be able to answer the following questions:

1. What type of business are you in (manufacturing, merchandising or service)?

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2. What is the nature of your product(s) or service(s)?

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3. What market segments do you intend to serve? (Describe the age, sex, income level and life-style characteristics of each market segment.)

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4. What strategies will you use to attract and keep customers?

Product _____________________________________________________

Price _______________________________________________________

Place _______________________________________________________

Promotion ___________________________________________________

Persuasion (personal selling) ______________________________

5. What is your unique selling proposition (USP)?

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6. Who is your competition, and what will you do to control your share of the market?

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