Intro to Google Analytics by Stacey McCormack

Event description

Do you know what’s working and what’s not on your website?Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior, and audience preferences. In this workshop we’ll review the most important reports to help you create a healthy, ongoing SEO strategy and build your Google authority: 1. Traffic Channel: Organic Search, Referral, Direct, Organic Social, Paid Search 2. Traffic referral source 3. Social media channels 4. Engagement rate 5. Geography: City, State, Country 6. Most viewed pages 7. Blog readership 8. Video views 9. PDF downloads 10. Tech: devices & browsers